Open to any new sandwich (not a range) launched within the qualifying period, this award seeks to encourage and recognise good innovation in the industry. 

The shortlist for this award is:


  • Starbucks - Halloumi & Avocado Muffin
  • Freshways Food Co - Tiramisu Beef Brisket on Wholemeal Sourdough with Celeriac Remoulade and Crispy Onions
  • Asda - All Day Breakfast Toastie
  • Raynor Foods Ltd - The Vegan Cheese & Onion Melt
  • Deli Lites - Spicy Bean, Cheese and Chipotle Quesadilla
  • Waitrose - Hot Huevos Rancheros Wrap


  • Crussh - Butternut, Harissa and Vegan Feta Wrap
  • EAT - Slow-Cooked Pork, Crackling & Apple Chutney
  • M&S - Our Best Ever Prawn Sandwich
  • Around Noon - Scribbles – Pulled Piggy + Parsnip Wrap
  • Deli Lites - Siracha Pork with Crunchy Apple Slaw
  • Adelie Foods - Urban Eats, Pickle me Up Sandwich