Recognising the importance of marketing, this award is presented to a sandwich or food to go retailer, manufacturer or supplier who has initiated a successful and innovative campaign to achieve specific strategic goals.

The shortlist for this award is:

Co-op – Coronation Street Sandwich

M&S – Award Recipe Upgrade

Starbucks – The One with the Gravy Layer Sandwich

M&S – No Salt Beef Pretzel Roll

Subway – Love Sub

Around Noon – Twelve ‘Green & Glorious’