Recognising the importance of marketing, this award is presented to a sandwich or food to go retailer, manufacturer or supplier who has initiated a successful and innovative campaign to achieve specific strategic goals.

The Shortlist for this Category is:

Simply Lunch - Give the Planet a Gift this Christmas
M&S - Planet Kitchen Launch
Subway - It's Back - Tiger Pig Sub
Andres Food Bar - Re Launch
Aldi - The Footlong Sushi Influencer
Subway - Subwaitch