This award is intended to encourage innovation in commercial sandwich making. Contestants make up their sandwiches in front of a panel of judges, usually at the Total Sandwich Show.
- 2003 Café Soho, London (Soho2Go)
- 2002 1st= Hazlewood Foods and Aramark (Belgium)
- 2001 Foodfayre Services
- 2000 The Damn Fine Sandwich Company
- 1999 EAT
- 1998 Shelley’s Foods
- 1995 Harry Mason Foods