This award recognises the work being done to provide consumers with new, interesting and innovative healthy eating products.

What We Look For

The judges will be looking at the work being done by businesses in the sandwich and food to go markets to provide consumers with new, interesting and innovative healthy eating products. They will take particular account of the calories in the product as well as the taste, presentation and commercial viability.

This award applies to a new product (not a range).

Entries must have been launched within the award qualifying period - 1st March 2020 to 28th February 2021.

All entries will be treated in strict confidence and only seen by the judging panel.

How to Enter

Entrants should provide a written submission, no more than two sides of A4 and MUST clearly state the market the product is aimed at (e.g. retail supermarket, foodservice) the selling price, why it is innovative and its value to the industry. Supporting material (product literature etc) may also be submitted with entries.

If your entry is shortlisted, sample products will be required for tasting and the final shortlisted entries will be invited to present to the judging panel and BSA members via a video conference on 25th March 2021.

A maximum of three entries may be submitted for this category.

  • Entries are now closed