This award is to recognise convenience retailers where sandwiches are one of many different food categories on sale. The award was presented to the convenience retailer considered to have done the most to develop its sandwich business, taking into account marketing, innovation, packaging, product quality, sales growth and market share. The winner is...

The Co-op

As with the sandwich multiple retailer award, the judges considered a range of data in assessing entries, including both market data and consumer research.   In the last 12 months the Co-op has enjoyed substantial growth in its sandwich sales, both in value and volume, far in advance of its competitors in the convenience market.