The Sandwich Multiple Retailer of the Year Award is presented to the retail multiple considered to have done the most to develop its sandwich business, taking into account marketing, innovation, packaging, product quality, sales growth and market share. The winner is...

Morrisons

In assessing this award the judges considered a variety of data from Kantar, MCS and others.   This showed that Morrisons has not only seen greater growth in the volume and value of its sandwich sales in the last year but has also achieved a higher level of customer satisfaction than others, with more customers recommending them and rating them as offering both value for money and offering a good overall experience.