This award aims to encourage the development of new products for the Food to Go market. The Winner is...

In the Product Category

Pure A Bit Moorish 

The judges said that Pure's A Bit Moorish had very clean and clear flavours and that the filling was substantial. The variety of components really make this product stand out, from the sweet potato falafel to the nuts and super-grains, every item is clear and flavoursome with great variety in every mouthful. 

In the Equipment/Packaging Category

Waitrose - Waitrose Breakfast Pots

The judges said this brilliantly simple innovation searating fruit from the other ingredients was a delightful new way to store and present the food. Such a simple concept to insert a division within the packaging but required brilliant product design to produce an effective and efficient product.