New Sandwich of the Year Award is for a new pre-packed sandwich (not a range), which has been successfully launched in a retail or catering environment within the award qualifying period, has been on sale and/or continues to be on sale.  

This award is divided into the following three categories:

  • Hot Eat
  • Promotional/Seasonal
  • Innovative

A Gold Award will be given for the winner of each category and an overall New Sandwich Award winner will be announced on the night.

Hot Eat

  • Greggs - Fiery Pulled Fajita Chicken Burrito
  • Dunelm Caffe Pausa - Toasted Pork & Stuffing Croque with Cider Apple Chutney
  • Starbucks - Munchy Brunchy 
  • Street Eats - Ham and Cheese Quesadilla with house Pico de Gallo
  • M&S - Spirit of Summer - Smoky Chipotle Chilli Chicken Wrap
  • My Bombay Kitchen - Air Wrap (Bombay Potatoes)


  • Co-op - Irresistible Beef Wellington Grab Bag
  • Waitrose - Christmas Roast Beef, Stilton and Quince House
  • Around Noon Scribbles – Avocado, Mozzarella and Sriracha Comin' at Cha
  • M&S - Best of British (Patrons) Sandwich Selection
  • M&S - Christmas Club
  • M&S - Malagueta Chicken Taco


  • Tesco Finest – Deli Ruben with Pastrami & Sauerkraut
  • Morrisons – The Best Firecracker Chicken Wrap Pouch
  • Around Noon Scribbles – Un-bleat-able Goats Cheese, Cranberries, Sweet potato and Mango MUNCH FEST
  • URBAN eat Roots - The Beet Goats On
  • M&S - Beetroot & Feta Wrap

 The Sammies 2017 will be held in the Westbourne Suite, at the Lancaster London hotel on 11th May, with the pre-dinner drinks reception held in the Nine Kings Suite. Be sure to book your place!