This is presented to a retailer, manufacturer or other sandwich business which has initiated a successful and innovative marketing campaign to promote sandwiches.

2016
  • Urban Eat - Summer Range campaign
2015
  • Retail Section - Boots for 'On Your Way to 5 a Day'
  • Manufacturing Section - Urban Eat for its brand relaunch
2014
  • Retail Category - Tesco Filling Station, social media campaign
  • Manufacturing Category - Urban Eat, Party on the Piste Promotion
  • 2013 Pret A Manger 'for Goodness Sake' Campaign
  • 2012 SSP UK Upper Crust - Baguette and Coffee Offer Campaign
  • 2011 Pret A Manger - Campaign
  • 2010 Taste UK for their Munchy Monday Campaign
  • 2009 Brambles
  • 2008 Shaw & Lisle
  • 2007 Tesco
  • 2006 Ginsters
  • 2005 Costa Coffee
  • 2004 S&L Catering
  • 2003 Benjy’s
  • 2002 Marks & Spencer
  • 2001 1st: O’Briens Sandwich Bar chain
  • 2001 1st: Kraft Foods and
  • 2000 Somerfield
  • 1999 Ginsters
  • 1998 Eurofoods with Crosse & Blackwell
  • 1997 Breadwinner Foods